Music Video Review
Song: “Wake Up” by PD Braide
Director: Kofi Zwana, Sara de Gouveia for Butterfly
Films
Reviewer: Bura-Bari Nwilo
This
video is a collaborative effort – at least more than a person would be praise
or flogged. The names of the directors are fairly new, to me. But South Africa,
like Nigeria, has endless music video directors, making sound statements with
every given opportunity. And on this conscious music, something I think would
be uneasy for an everyday director who is concerned with drinks and erotic
dances, the directors pulled it off successfully.
Conscious
music should be of its own genre. Oh. I guess it is. Wake Up is one or so I
think. While I am less concerned with the lyric, though it is fundamental to
what is on screen, the video makes me type.
Wake
Up is a great escape from the many things we celebrate as music videos
currently being played on TV. It is free of objectifying any lady who thinks
she has some great body that has to be in my face. And yes the music has
ladies, they are properly covered, sadly but I think it corresponds with the
message of the song.
The
directors are artistic. They paid good amount of attention to all that appeared
on screen of this song. Everything is at rest until a call – clarion call is
put out. The plays of incidents by the actors are complimentary. My best shots
were the outdoor shots. I love it outside, where irrelevances are blurred and
the real deal stays in focus. The shots taken on moving tracks worked. And the utter
gaze of the ladies at the salon; that was another excellent one for me. There were
a few close-ups that didn’t work for me, but since the artiste is fairly new,
her face needs to get out there and I guess I understand it.
This
video looks simple but it isn’t. The right elements in keeping to the lyric
were properly done. Should you watch this video? Yes! You’d appreciate it.
https://www.youtube.com/watch?v=NLxOdFVBmjg
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